The Double Life of a Designer and Administrator
My initial training was in drawing, illustration, and photography.
Over the years, I broadened my horizons to include retouching, desktop publishing, video, interior design, and industrial and advertising design.
From apprentice to entrepreneur: my career was built on a solid foundation and an early commitment to IT. I consolidated my reputation in the sector through radical adaptation and change management. A journey where artistic talent and business acumen went hand in hand.
brochures and posters
I designed brochures and posters, mastering composition and offset printing. My approach was to bring the client's idea to life and give it function.
video
Although my primary work was design, my versatility allowed me to expand my work into other areas. Within the projects for provincial television, I actively participated in the production of fifteen commercials and several reports, such as those for Mevet and Actel. This experience required me to master new techniques, from scriptwriting and filming to video editing and the integration of 3D elements. It was an intense exercise in adaptation and applied creativity that demonstrated how my artistic and technical foundation is key in any audiovisual medium.
applied art
My career has been a constant battleground of techniques: from photography, 3D, and interior design to industrial design. Versatility was the norm. Today, that same spirit drives me to integrate AI, not as a replacement, but as a high-speed tool. Experience has taught me that technology changes, but the essence—the perspective, the criteria, and the applied function—remains intact.
